TIIK16 - Industrial Marketing and Purchasing

Course Code:	TIIK16
Confirmed:	Feb 01, 2025
Valid From:	Aug 31, 2026

Education Cycle:	First-cycle level
Disciplinary domain:	Technology
Subject group:	Industrial Engineering and Management
Specialised in:	G1F First cycle, has less than 60 credits in first-cycle course/s as entry requirements
Main field of study:	Industrial Engineering and Management

Intended Learning Outcomes (ILO)

On completion of the course the student shall:

Knowledge and understanding

demonstrate knowledge and understanding of Industrial Marketing and Purchasing, which implies comprehensive knowledge of concepts, methods and models, and current research.
display deeper understanding for how networks, strategy and functions and individuals interact and which impact this has for product realization

Skills and abilities

demonstrate ability to adopt different perspectives and identify and discuss complex issues in the industrial marketing and purchasing fields.
demonstrate ability to discuss products and processes in the context of industrial marketing and purchasing that meet the needs of stakeholders.
demonstrate ability to, orally and in writing, present and discuss together with different groups the results and knowledge underpinning the arguments presented.

Judgment and approach

demonstrate ability to evaluate the value that is created for the customer from a sustainability perspective in the industrial marketing and purchasing context.
demonstrate the ability to work in different group settings and to identify the need for further knowledge and continuously develop one’s competence.

Content

The course provides in-depth knowledge and skills in Industrial Marketing and Purchasing.The main focus is put on cross-functional cooperation between people, functions and companies for a competitive product realization and a sustainable business.

The course includes the following elements:

Connection between Industrial Marketing and Purchasing and the rest of the organization
The importance of network for Industrial Marketing and Purchasing
From product to service: to create customer value through differentiation
Entrepreneurial approach to product realization from an Industrial Marketing and Purchasing perspective as well as based on Design Thinking
Strategic Industrial Marketing and Purchasing
Products, services, business offerings and price setting
Organizational Buying Behavior, sales allocations, and methods for collecting and analyzing market information

Type of instruction

Lectures, seminars and tutorials.

Language of instruction is in English.

Examination and grades

The course is graded 5, 4, 3 or U.

The final grade for the course i based upon a balanced set of assessments. The final grade will only be issued after satisfactory completion of all assessments.

Registration of examination:

Name of the Test	Value	Grading
Assignment	3.5 credits	5/4/3/U
Project Work	2 credits	G/U
Seminar	2 credits	G/U

COURSE SYLLABUS